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Word of DeArment's farriers' tools began to spread, and in 1902 he received the "royal" treatment. The royal horse-shoer for England's reigning monarch, Edward VII, placed an order for a complete set of farrier's tools.
Seven years later, in 1911, George's sons, Almon W. and J. Howard DeArment became partners in the business. After the retirement of George B., the two brothers took over the company, Almon directing development and production, and brother J.H. in charge of sales and administration. In 1914, the brothers once again expanded Champion's product line, this time to include hammers. After the death of George B. in 1917, Champion was soon on the move again, literally.
1933 proved to be a year of ingenuity and advancement for Champion-DeArment, and the watershed year for the company, indeed. Chief Engineer Howard Manning developed the concept of a multi-position, tongue-and-groove, slip-joint style pliers. He dubbed the pliers "CHANNELLOCK." Champion immediately applied for trademark protection for the name "CHANNELLOCK" and for a patent of Mr. Manning's original concept. Both were granted in 1935. Two years later, Champion-DeArment employed 75 people and reached sales in the area of $300,000. Management changed hands again in 1950 with the passing of Almon W. DeArment. J Howard's sons, George S. and William A. took over the leadership of Champion-DeArment Tool Company. The brothers decided to reduce the hammer line in order to diversify the company's customer base and to emphasize the pliers side of the business, which was growing at a rate of 10 percent per year! Three years later, the company faced a potentially damaging problem. The patent on the tongue-and-groove pliers was about to expire, and any number of competitors were waiting anxiously to jump in and capture a large portion of the market. Champion-DeArment diffused the situation by unveiling two separate improvements to the pliers design: the undercut tongue and groove design that greatly reduced the possibility of slippage; and a reinforcing By 1963, the word Channellock was so synonymous with their product that the company's name was changed from Champion-DeArment Tool Company to Channellock, Inc. in order to preserve the trademark and capitalize on its extensive name recognition. In 1965, Channellock, Inc. was granted its third patent, this time for the conical surface created on the cam side of the pliers when undercut. In 1984, CHANNELLOCK received a patent for the "Perma-Lock®" fastener used on all CHANNELLOCK® tongue and groove pliers and all slip-joint plier products. In 1988, the unique color "CHANNELLOCK BLUE®" was granted trademark protection by the U.S. Patent and Trademark Office. Throughout the .90.s, CHANNELLOCK.s marketing efforts were defined by motorsports marketing. CHANNELLOCK was one of the early corporate sponsors of the NASCAR Busch Grand National Series, beginning a 13-year relationship. In 1993, then CHANNELLOCK driver Steve Grissom drove the CHANNELLOCK #31 Monte Carlo to the NASCAR Busch Grand National Series Championship. A who.s who of NASCAR drivers spent time behind the wheel of CHANNELLOCK-sponsored stock cars at one time or another. Some of the names include Phil Parsons, Tom Peck, Kevin Lepage, Stanton Barrett, Dave Steele, Kerry Earnhardt, Marty Houston, Ron Hornaday, Sterling Marlin, Kasey Kahne and Casey Atwood. In 1995, Channellock, Inc. earned the coveted ISO 9001 certification for its strict adherence to quality control standards and thorough documentation of all manufacturing and customer service processes. The company was recently granted ISO 9001:2000 status. In 1997, Sammy Swindell captured his third World of Outlaws Championship in his Channellock-sponsored sprint car. Swindell, a three-time World of Outlaws Sprint Car Series champion, was a mainstay of the CHANNELLOCK racing program for many years. Today, two CHANNELLOCK facilities in Meadville provide more than 200,000 square feet of manufacturing, warehousing and office space. Channellock, Inc. manufactures more than 120 different sizes and types of pliers and other hand tools, while employing nearly 500 full-time associates. It is the largest industrial employer in Crawford County, Pennsylvania. CHANNELLOCK has over 4,000 wholesale and retail customers in the United States, and ships to customers in 45 countries around the globe. The fifth generation of the DeArment family now helps guide our path and prepares to lead the company.s growth well into the 21st century. Jonathan S. DeArment currently serves as vice-president of manufacturing and engineering; Joan DeArment Sweeney is our director of corporate development and Ryan W. DeArment serves as Director of National Accounts. Jon, Joanie and Ryan are the children of president and CEO, William S. DeArment. And, as Bill likes to say .the sixth generation has landed,. referring to Jonathan.s children, William, Katelyn and Lauren; and Joanie.s sons, Bainer and Benjamin. George B. DeArment founded the Champion Bolt & Clipper Company with a firm belief in four guiding principles: the belief that good management is never far from the factory floor; that people are more important than machines; that bigger doesn't always mean better; and that dedication to excellence is the surest way to surmount adversity and to prosper. For over 119 years, Channellock, Inc. has held firm to those four basic tenets and has become a jewel of the American free enterprise system by doing so. |
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